About FreeBetty.com

FreeBetty.com is an initiative of Animals Australia, Australia's most dynamic national animal protection organisation. Animals Australia campaigns to protect all animals, and is known for its groundbreaking work in investigating and exposing animal cruelty.

Chickens are known to be social and intelligent animals. However, in Australia, nearly half a billion of these sensitive birds are confined in cruel factory farms, where all their natural behaviours that bring quality of life are denied. Behind closed doors they suffer in the name of profit. Factory farming is nothing short of a horror story for animals, and the industry has worked carefully to hide the suffering that they are responsible for from the eyes of consumers.

In recognising that it is the power of informed consumer choice that will ultimately free these birds from their prisons, FreeBetty.com was created. FreeBetty.com exists to expose the suffering of hundreds of millions of chickens in factory farms in order to empower consumers to make informed, compassionate choices at the supermarket.

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